Campaign Empowering Generation of Artists who Believe in Beauty Launches with Tour, Album, & Groundbreaking Concept
Music fans everywhere now invited to become patrons of ‘good music’
NASHVILLE, TN – The Love Good Music campaign officially launched today with a web-based advertising campaign, national summer tour, and a groundbreaking twist on how the music industry develops and distributes emerging talent: turning ordinary fans into influential patrons and replacing high-level recording industry executives with everyday lovers of Truth, Beauty, & Goodness. The idea is rooted in the Church’s history of patronage and builds on the empowerment created by digital distribution and modern-day crowd funding.
“In centuries past, Church leaders and wealthy individuals have always been the great patrons of artistic genuis,” noted Mysterium Records President Jimmy Mitchell, the campaign’s architect. “More recently, record labels could make or break an artist. Now, it’s ordinary music fans who can discover new talent through social media and support artists they can believe in through Kickstarter and other crowd-funding models. Because of our partnership with incredibly talented artists who are also faithfully Catholic, this campaign is a huge stride for the New Evangelization.”
The Love Good Music Campaign is a major innovation on the increasingly popular crowd-funding system of raising capital for projects. The campaign seeks sustaining members for as low as $10 per month to invest in exclusive projects from emerging artists before they ever hit iTunes, Spotify or other traditional distribution services. The real perks, however, are in the power to transform the musical landscape. These patrons will then be able to provide feedback at the ground level – essentially becoming high-level influencers for new talent before the rest of the world would ever know the music exists.
“I’ve worked closely with some amazing artists and we haven’t even scratched the surface of talent that’s out there,” said Mr. Mitchell. “The Love Good Music Campaign—together with our patrons’ direct input—could produce a whole new generation of recording artists whose work focuses on Truth, Beauty, and Goodness rather than marketability and profit. It’s an amazing way to transform culture with our faith, and as far as I can see it, it’s never been done before.”
The Love Good Music campaign website offers highlights of an impressive resume for Mr. Mitchell, whose “musical curriculum vitae” includes tour management with Matt Maher, friendships with L’Angelus, Audrey Assad, and Eric Genuis, and many special projects and events with Colleen Nixon, Kevin Heider, and Chris Cole through Mysterium Records, which has distributed nearly 30,000 copies of several albums across the world.
To promote the campaign, all albums available on the Love Good Music campaign have been discounted throughout the summer. Mr. Mitchell has also set out on an ambitious 40-city tour throughout the U.S. bringing together artists to raise awareness of the campaign. The tour dates this summer will run the full gamut of intimate house parties to public venues, spotlighting the campaign and building support for the Church’s new generation of artists.
To learn more, visit www.LoveGoodMusic.com.