Subscribe via RSS Feed

3 Business Lessons You Can Learn From…Nuns?

September 11, AD 2012 4 Comments

Catholic nuns. When you think of them, you may harken back to grade school, or your great aunt Sister Mary, or maybe even Sally Field flying around your TV screen.

But consider taking another look at Catholic nuns. They’re not all rulers, dunce chairs, and old women anymore. They’re marketing geniuses.

(Crazy about nuns? So am I!)

Despite decades of decline in enrollment, the number of young women entering the convent in recent years is climbing again. One  just saw 22 new members this year alone, bringing their numbers to well over 120 in the last ten years. The average age of those Sisters is only 28 years old.

So what’s the secret? A second look at the life is a Catholic nun can reveal lessons that any business owner or entrepreneur can learn from. Here are at least three lessons:

1. Put the Odds In Your Favor

Although you may never have thought of the evangelical counsels of poverty, chastity, and obedience as ways to achieve goals, Catholic Sisters know the secret. That’s because their end goals are holiness and heaven. By vowing themselves to certain principles like the evangelical counsels, they are more likely to reach their destination.

In a similar way, you should develop a mission statement for your business. You need to focus on where you are going and how you are going to get there. Once you’ve identified things like sales goals and marketing strategies, identify unique practices to utilize in order to reach those goals.

2. Learn to Serve, Not Sell

Sisters know that you can’t lose if you love people with everything you’ve got. Nuns run hospitals, schools, and all sorts of ministries throughout the world. Most are selfless women, devoting their entire lives to works of charity.

Loving people with integrity and honesty breeds real relationships. Trust is built on these principles.

The same can be true for your business. Serve your client with devotion, honesty, and integrity. If they’re wrong, tell them. If they need assistance financially, cut them a break. When you do this, you will win their trust and the rewards of customer loyalty will come back to you.

3. Form A Habit of Marketing

Have you ever been to the airport and seen a Sister? The robes and veils that nuns wear are a visible sign of an invisible reality. That is to say, her outward appearances reveal who she really is, and for what purpose she dedicates her life to.

When you see a nun in her habit, you know instantly what she stands for: faith, hope, and love.

The same principle stands when marketing a business. Make sure that when somebody looks at your business they know instantly what you are marketing and what your unique selling point is. You don’t want to blend in and be like everybody else in the crowd, because you’re not.

Photo Source: Unknown

About the Author:

Ryan Eggenberger is a partner at Little Flower Strategies, LLC. He writes about travel, marketing, and his terrible parking skills. Follow him on twitter at @RyanEggenberger.
  • Wow, Ryan… leave it to you to spot business lessons in religious life! Very interesting, and unique!

  • Great post, Ryan! But just to clarify, if they taught at your grade school or ran a hospital, they were actually sisters. Nuns are like monks; sisters are like brothers. Nuns and monks are within the walls of their cloister, not out and about in the world. It’s basically like the difference between hands & feet as opposed to lungs, heart, kidneys, pancreas, etc. Within the Mystical Body of Christ, some members function on the outside, others on the inside. To make it just a bit more complicated: Nuns address one another as “Sister,” as do the sisters. While all nuns are sisters, not all sisters are nuns. Personally, I am an “outsider.” I am a Catholic school administrator, and yes, I do use a ruler quite frequently – because in addition to my administrative duties, I also teach a couple of math classes. (Gotcha going at first, didn’t I?)

    God bless you – and DON’T keep the Faith, SPREAD IT!
    SMM

  • I am really impressed by this article and I am sharing it with my friends.

    This is applicable in

    a)my family life

    b)my social life

    c)my business life as I am General Manager – Marketing.

  • Pingback: 3 Lessons Entrepreneurs Can Learn from the Virgin Mary()