From the Merriam-Webster dictionary: in truth – certainly or: truly, confidently. This is the meaning of the word verily. A name which now graces the front of a new magazine for women. Lauched in the spring of 2012, by a group of young women, this magazine seeks to engage women in a real conversation about their daily lives and build them up in the process.
Just this week I had the opportunity to catch up with Verily’s Relationship Editor, Ashley Crouch and chat about the new launch.
What has been the reaction to Verily so far?
Ashley: Readers are loving Verily and we couldn’t be more thrilled! Some call it “the magazine we have been waiting for,” while others have said, “I expected to enjoy it, but I was blown away. It’s exquisite!” Common adjectives to describe Verily have been “refreshing,” “uplifting,” “like a breath of fresh air.” The positive reactions to so many women from various backgrounds, careers, ages, and nationalities is a testament to the real need to start fresh conversations on authentic womanhood. Verily is a positive and uplifting publication. It speaks to women’s hearts and offers them something relevant – style that complements rather than compromises, real relationship coverage that goes beyond sex tips, engaging articles that surpass tired rhetoric — to discover the beauty in everyday life through fashion, relationships, lifestyle, and culture.
How does your Catholic faith define your approach to Fashion?
Ashley: Fashion is something that every single woman of all faith and nationality thinks about. In the words of Style Editor Janet Sahm: “Without saying a word, what we wear influences how people respond to our beauty.” Fashion communicates something to the world about who we are. When we go to our closet each morning, our sartorial choice can spell the difference between landing a dream job or telling the world we wished we stayed in bed that morning. So, Verily approaches fashion and image with a best friend mentality; we want to help build up women and embrace each woman as she is – full of dignity and worth. We want to empower women to make fashion their own by offering them possibilities with cutting-edge trends or constructive advice for economically savvy women. Overall, it’s about helping women to thrive, whether in the Boardroom, at home with the kids, going on a date, or spending a weekend with friends.
How will you use it to approach future content?
Ashley: Verily seeks to embrace what is good, true, and beautiful from the culture wherever it can be found and featuring it as an ideal to which to aspire. We showcase fashion that highlights authentic beauty to leave women feeling affirmed. And not only with fashion, the relationships section will provide the missing link in magazine coverage, touching on issues from family matters to long-term friendships, single-life to romance, networking to hospitality. We invite women into a space for broader conversation to educate, inspire, and build bridges between women. The culture section will feature everything from strong journalism on current events and culture to cutting edge reviews of the best in books and media, while the lifestyle section will offer a vision for living a fulfilling, integrated life, from tips on organized and thrifty living, to showcasing positive role models for success in philanthropy and business, or taking time for yourself be it at home when cooking or traveling the world. In the end, living a positive, joy-filled, healthy life is all about being a good steward and improving the world around us, wherever we might be.
Do you plan to address controversial subjects in future editions i.e. abortion, same –sex ‘marriage’, etc?
Ashley: Verily hopes to offer a more holistic conversation about fashion, relationships, lifestyle, and culture so often missing in magazines today. We hope to be courageous, honest, and joyful in our approach towards real issues that women experience in their day to day lives, from healthy living through smart dietary choices, to navigating anxiety, depression, and break-ups, to exploring how to travel on a budget. When we tackle tougher topics, we hope our readers will feel like they’re sitting down with a good friend over coffee – even if it stings, it’s thought-provoking and always worth hearing. Most importantly, it’s done out of love.
What is the readership for Verily?
Ashley: Verily engages and resonates with women in their 20’s and 30’s from all backgrounds. Any woman who values strong journalism, honest conversation, smart content, inspiration, beautiful design, and real stories would take delight in Verily. If you’ve liked it so far, hold on for the ride – we’re just getting started.